Keywords in SEO play a pivotal role in promoting your online presence. But what really is an SEO keyword? Let's explore.

In internet marketing, a keyword is a word or phrase that users enter into search engines when they are looking for a certain service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords to rank websites.

The magic behind SEO keywords lies in their ability to link what users are searching for to the here content that your website is providing. Effectively using these keywords will help lure the right audience and boost the likelihood of conversions.

Having established the explanation of an SEO keyword, let's look at methods for efficiently using keywords. Enhancing the use of keywords demands a balance. You'll want to include relevant keywords to get the attention of search engines but not overly saturate your content with them.

One way is placing the keyword in your content’s title. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the metadata and headings of your website, as these are areas where search engines often look.

It's also essential to choose keywords that connect with your audience. This means understanding their lingo, their search behaviors and their requirements.

To conclude, a well-chosen SEO keyword can serve as a link between the user's search and your website's offerings. It's a critical tool to succeed in the cut-throat world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.